Tuesday 15 October 2013

Digital Marketing Comment #1: “Moment of Truth” #PubLooShocker

Here’s the powerful “Moment of Truth” viral marketing ad from Leo Burnett for the UK Department ofTransport’s THINK! road safety campaigns.

Very well made and hard-hitting, and it certainly seems to have captured people’s imaginations judging the 12,000 shares so far.  Well done to all involved.

But could you see yourself sharing it?  Is it actually too shocking?  Personally, I don’t think that I’d share it widely for that reason.


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