Digital Marketing Comment #2: “Just once, feel like a football pro”

I really like this Sky Sports Germany ad that seems to have had some modest viral success with 577 shares. 

The idea was to surprise the players from SV Lohhof and SSV Dillingen in Germany’s seventh tier by giving them the full Bundesliga pro experience: cameras, TV presenters, expert analysts, and of course a packed stadium.  And all that for a friendly!

The cynical might consider this a veiled attempt to address some fans’ perceptions that Sky only cares about top-flight football; for everyone else it’s a good bit of fun.  Well done.

Digital Marketing Comment #1: “Moment of Truth” #PubLooShocker

Here’s the powerful “Moment of Truth” viral marketing ad from Leo Burnett for the UK Department ofTransport’s THINK! road safety campaigns.

Very well made and hard-hitting, and it certainly seems to have captured people’s imaginations judging the 12,000 shares so far.  Well done to all involved.

But could you see yourself sharing it?  Is it actually too shocking?  Personally, I don’t think that I’d share it widely for that reason.

Irish in Exile #10: Sandra Mayors

Head on over to irishnewsreview.net for the tenth and final installment in the "Irish in Exile" series.  The series has featured a variety of emigration stories from all over Ireland.

Today's interviewee is Sandra Mayors, who left for Canada as a 20-year-old in 1986.

Irish in Exile #9: Jenny Fay

Head on over to irishnewsreview.net for the ninth article in the "Irish in Exile" series.  The series features a variety of emigration stories from all over Ireland. 

Today's interviewee is Jenny Fay, who spent three years in Australia and New Zealand.

Video: An Audience with Bill O'Herlihy

One of my fellow degree students, Paul Stafford, produced this interview with iconic broadcaster Bill O'Herlihy for footballrepublic.ie.  The presenter for the night was James Rea.

Give it a watch!

Irish in Exile #8: Owen Ralph

Head on over to irishnewsreview.net for the eighth article in the "Irish in Exile" series.  The series features a variety of emigration stories from all over Ireland. 

Today's interviewee is Owen Ralph, who tells of what made him go to Australia and what his plans going forward are.

Irish in Exile #7: Wesley Redmond

Head on over to irishnewsreview.net for the seventh article in the "Irish in Exile" series.  The series features a variety of emigration stories from all over Ireland.

Today's interviewee is Wesley Redmond, who tells of what made him go to Australia and what his plans going forward are.

Irish in Exile #6: Patrick Moynagh

Head on over to irishnewsreview.net for the sixth article in the "Irish in Exile" series.  The series features a variety of emigration stories from all over Ireland.

Today's interviewee is Patrick Moynagh, who left Cavan for Saudi Arabia several years ago.

Irish in Exile #5: Brendan Reid

Head on over to irishnewsreview.net for the fifth article in the "Irish in Exile" series.  The series will feature a variety of emigration stories from all over Ireland.

Today's interviewee is Brendan Reid, who talks about his two years in Australia and his plans for the future.

Irish in Exile #4: Padhraic Duffy

Head on over to irishnewsreview.net for the fourth article in the "Irish in Exile" series.  The series will feature a variety of emigration stories from all over Ireland.

Today's interviewee is Padhraic Duffy, who last year moved to Australia with his young family.