Digital Marketing Comment #2: “Just once, feel like a football pro”

I really like this Sky Sports Germany ad that seems to have had some modest viral success with 577 shares. 

The idea was to surprise the players from SV Lohhof and SSV Dillingen in Germany’s seventh tier by giving them the full Bundesliga pro experience: cameras, TV presenters, expert analysts, and of course a packed stadium.  And all that for a friendly!

The cynical might consider this a veiled attempt to address some fans’ perceptions that Sky only cares about top-flight football; for everyone else it’s a good bit of fun.  Well done.

Digital Marketing Comment #1: “Moment of Truth” #PubLooShocker

Here’s the powerful “Moment of Truth” viral marketing ad from Leo Burnett for the UK Department ofTransport’s THINK! road safety campaigns.

Very well made and hard-hitting, and it certainly seems to have captured people’s imaginations judging the 12,000 shares so far.  Well done to all involved.

But could you see yourself sharing it?  Is it actually too shocking?  Personally, I don’t think that I’d share it widely for that reason.